Nucona
The American Foundation for Nutrition Consumption Advancement | Hands-free nutritional guidance and incentive design for improving health in America
Our MISSION
Did you know that Americans now spend over $4 trillion per year on chronic diseases, many of which are preventable through simple lifestyle changes? Nucona is committed to empowering individuals to make healthier choices by offering personalized nutrition recommendations based on national guidelines. We incentivize positive behaviors with cash back rewards, encouraging sustainable and lasting changes. Through our innovative technology and seamless integrations with retailers, Nucona is dedicated to improving overall health and well-being, one healthy choice at a time.
ABOUT THE PROGRAM
Nucona offers a unique software solution for Americans to help them track their food consumption seamlessly, while earning points. Those points accrue by completing purchases online and in-store, according to a national dietary system called The Healthy Eating Index, with healthy shopping behaviors earning more points. After a certain period of consumption, those points convert directly into lottery prizes, which can be won by spinning the Wheel of Fortune.
