the 2025 national shopper rewards program
How it works
For a limited number of participants in 2024 and 2025, Nucona is offering access to a Chrome browser extension, an iOS and an Android app that can assist with shopping for groceries in real time and also reward you for your purchases.
Rewards are accrued on all purchased food items, based on the national HEI standards (a scoring system designed by the USDA), which means that the healthier you shop, the more you get paid. Beyond that, we will reward you a certain amount even if a purchase is not deemed "healthy" according to HEI because, for us, your motivation is equally important.
How to redeem your rewards
You will be able to redeem your rewards in cash as soon as you complete the calorie threshold with your grocery purchases, through your provided PayPal or Venmo account. To register your payment account, please apply using using this form.
4 STEPS TO EARN MONEY
Use Our Recommendations
Leverage our proprietary recommendation engine to cleverly substitute similar items for higher reward.
Redeem Points in Cash
Redeem your reward for cash as soon as you hit our calorie threshold. We will send your reward to the approved PayPal or Venmo account.