Nucona offers free access to a Chrome browser extension, an iOS and an Android app that assist grocery shoppers in real time by awarding health points and encouraging healthy swaps that don't break the bank. Subscribers can record the points earned from the shopping trips online or in store, developing personal dietary records, which they can use throughout the Nucona ecosystem for automated nutritional guidance.

 

Nucona points accrue on all purchased food items, based on the national HEI standards (a scoring system designed by the USDA), which means that the healthier you shop, the more points you earn.