Sticking to healthy eating patterns, given a myriad of confusing diets, methods, fads and stereotypes, is exceptionally difficult nowadays. It is no wonder then that 6 in 10 Americans are currently living with one or more diet-related chronic disease, according to the USDA. A few novel solutions and services have made a dent in this pattern recently through powerful weight loss drugs, AI based meal scanners, chatbots and glucose trackers. Where those products have fallen short is the financial as well as the time commitment required to keep them going, making health still a privilege of only the well-off few.

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Nucona exists to change this paradigm. We strive to deliver the gift of health to a much wider audience by greatly simplifying the consulting process, all while adhering to the national standards and avoiding fads. 

The uniqueness of Nucona stems from the marriage of automated dietary guidance together with financial incentives, all happening in real time, as the participants shop for groceries online or in store.

 

The following distinctive features of Nucona make it a truly scientifically grounded, unbiased and optimized solution for everyday sustainable living:

 

• Nucona's prizes are increasing in their contribution to the USDA HEI Score, the largest and most widely studied nutritional evaluation platform in the United States

• All products and brands are equally eligible... so shoppers are free to stick to their preferred shopping habits

• Sponsorships come from charity and public institutions, rather than brands... so the participants harvest the value from our program and not the commercial sector

 

As a consequence of our structure and mission, Nucona commits to never promote products which either contradict the USDA Dietary Guidelines for Americans (DGA) or result in direct financial gain for its operation. Our end goal is, and always will be, improving the health of Americans by following the research conducted and published by our revered health institutions.