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How do I earn rewards on Nucona?

You will accumulate rewards automatically, when you shop on with our Chrome extension enabled on your computer. 

How can I keep track of and redeem my reward?

When you install the Chrome extension, you will be able to track your progress toward the reward along with all your dietary information in the provided popup window. When you hit your calorie threshold, you can cash out through the web portal via the provided Venmo or PayPal account.

Are these benefits compatible with other commercial rewards programs?

Yes, Nucona exists entirely in parallel and in addition to any of your favorite rewards programs, such as Fetch, Ibotta, Honey, Rakuten, etc.

What are the program limitations?

The program will admit only 2,000 participants in 2023 and 2024 and offer a maximum reward of $200 per person per year.

Will my information remain private?

Yes, the information gathered here will be used for your reward administration only and not shared with any third parties or charity sponsors.

Who is sponsoring this and why?

Nucona is a nonprofit organization, sponsored by donations and grants, which exists for the sole purpose of advancing nutritional habits in America and making healthy food affordable. We do not sell personal data. Read more about us here.


Activate Your Account

Install the Chrome browser extension on your computer and create an account.

Shop for Groceries

Shop for groceries on on your computer. We will grade each item you see on your screen and assign rewards.

Use Our Recommendations

Leverage our proprietary recommendation engine to cleverly substitute similar items for higher reward.

Redeem Points in Cash

Redeem your reward for cash as soon as you hit our calorie threshold. We will send your reward to the provided PayPal or Venmo account.

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